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休闲旅游市场成未来蓝海随着大众旅游时代的快速到来,以及在线支付的加快普及,在线旅游市场已经进入了一个蓬勃发展的时代。据艾瑞咨询统计预测,2015年中国在线旅行预订市场交易规模将达到3630亿元。然而面对日新月异的大旅游市场经济,在线旅游领域的竞争也日益激烈,并不断加速细分。如携程是以机票和酒店为核心业务,途牛以旅游产品定制为其核心业务,去哪儿则主要依靠点击量和流量盈利,蚂蜂窝、穷游、面包旅行主要依靠游记
Leisure tourism market into the future Blue Ocean With the rapid arrival of the mass tourism era, as well as the acceleration of online payment popularity, the online travel market has entered a booming era. According to iResearch statistics forecast, in 2015 China’s online travel booking market will reach 363 billion yuan. However, in the ever-changing big tourism market economy, the competition in the field of online travel is also increasingly fierce and the segments are constantly being accelerated. If Ctrip is the airline and hotel as the core business, the way cattle custom products for the travel business to its core, where to rely mainly on traffic and traffic profit, ant cell, poor travel, bread travel mainly rely on travel