这个夏天,《十面埋伏》铺天盖地而来。尽管热闹的首映礼盛况空前,然而目标直指票房的繁华表象,恰恰证实中国电影营销仍然处在一种以银幕营销为目的,以公关传播为主要手段的营销状态。这种方式让中国电影可能创造的市场价值与实际回报仍然有着巨大的差距。而另一方面,电影作为一个在某一段时间 This summer, “ambush” overwhelming. Despite the bustling premiere of the grand occasion, however, the target at the box office bustling appearance, just to prove that the Chinese film marketing is still in a screen for the purpose of marketing, public relations as the main means of marketing. In this way, there is still a huge gap between the market value that Chinese movies may create and actual returns. On the other hand, the movie acts as a period of time