一、顾客价值的核心思想顾客价值是企业通过自己的生产经营活动,提供给顾客产品(或服务),顾客对产品(或服务)性能、产品属性的表现以及使用结果与发生的代价相比较后的评价。提升顾客价值可以通过增加顾客感知收益或减少顾客感知支出来实现。而产品 First, the core idea of ​​customer value Customer value is the business through their own production and business activities, to provide customers with products (or services), customers on the performance of the product (or service), the performance of the product attributes and the results compared with the cost evaluation of. Increasing customer value can be achieved by increasing customer perceived revenue or reducing customer perceived spending. The product