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伦理经营可以给企业带来无限的发展动力,而且可以降低广告宣传费等诸多费用,使生产率大大提升。人无信而不立,何况企业。而立信又何其难,“诚信”二字背后牵出的是文化、信仰、道德、立法、执法……即使祭出严刑峻法也未见得能够彻底解决问题。为什么中国人普遍缺乏契约精神呢?德鲁克管理学院副院长余大洪的解读是,这是由历史文化基因决定的。第一,契约是西方商业文明的基础。契约代表着商
Ethical management can bring unlimited development momentum to enterprises, but also can reduce advertising expenses and other costs, greatly improving productivity. People without confidence stand, not to mention business. And Ericsson what difficult, “integrity ” Behind the word pull out is culture, faith, morality, legislation, law enforcement ... ... even if the resort to harsh martial law also did not see can completely solve the problem. Why do Chinese people generally lack the contractual spirit? Interpretation of Yu Dahong, the vice dean of Drucker School of Management, is that this is determined by the genes of history and culture. First, the contract is the foundation of Western commercial civilization. Contract represents the business