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面对激烈的市场竞争,售点广告已成为销售现场不可缺少的一种促销工具,是和同行对手短兵相接的利器。在今天品牌众多、新产品层出不穷的时代,售点广告在终端影响顾客的促销效果日益显著,利用售点广告促进销售已受到越来越多的关注。对于中小企业来说,因大众媒体广告投入极其有限,往往无法达到该区域市场的最低广告投资门槛。如果中小企业忽视终端推广工作,而学习那些大企业的做
In the face of fierce market competition, the sale of advertising has become an indispensable sales site a promotional tool, and its competitors counterparts close to the weapon. In today’s era of many brands and new products, the sales promotion effect of customers on the terminal is becoming more and more obvious. The use of sales advertising to promote sales has attracted more and more attention. For SMEs, because of the extremely limited investment in mass media advertising, they often fail to reach the minimum advertising investment threshold in the region’s market. If SMEs ignore the terminal promotion, but to learn those big business to do