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在中国大陆市场,快餐业龙头的统一企业都无法取代顶新的第一把交椅,然而在台湾全省,食品界老字号的味全敌不过连年赤字,拱手将经营权让予顶新。不过10年光景,当初被大厂夹杀的小制油厂,摇身一变成为首家挟“陆资”重返台湾的新贵,使得老大哥们也黯然失色,说穿了无非是魏家兄弟“冲”的精神。关键的一年在1989年。随着海峡两岸关系解冻,大陆政策开放,魏家兄弟也跃跃欲试。先由老四魏应行只身赴北京打前锋,兄弟们也陆续筹措资
In the mainland China market, the uniformed enterprises leading the fast food industry are unable to replace the new top spot. However, in the entire province of Taiwan, the old-fashioned food and beverage sector has suffered from deficits over the years, leaving the franchise to the top. However, after 10 years, the small oil mill factory that was initially killed by the giant factory was transformed into the first upstart to return to Taiwan with “land capital” and eclipsed the eldest brothers. spirit. The crucial year in 1989. With the thawing of cross-Strait relations and the opening up of mainland policies, Wei brothers are also eager to try. First, the fourth son Wei should go to Beijing alone to play striker, brothers also gradually raise funds