Agricultural chemical use has caused a public concern over environmental issue while decisions about applying chemicals are made by individual farmers. The critical decision-making role of farmers relative to agricultural chemical use creates a need for accurate information on their perceptions of various chemical-related hazards and the factors that may influence such judgments. Based on data collected from 177 land operators at Xinxiang County in Henan Province of China, an empirical analysis is conducted to examine the relationship between farmers’ character and the behavior of fertilizer application. Study findings reveal that: the characteristics of household head and household, and the nature of farming management positively affect the amount of fertilizers applied; information on fertilizers and the knowledge about environmental impact of fertilizer application have negative impacts by contrast. To formulate effective pollution control policies at the farm level, it is imperative for policy-makers to convey information to producers by demonstration projects, technical assistance, and education programs. Under a changed political environment, some combination of education and economic incentives could be lower cost and more effective tools for achieving desired environmental conservative goals. Agricultural chemical use has caused a public concern over environmental issue while decisions about applying chemicals are made by individual farmers. The critical decision-making role of farmers relative to agricultural chemical use creates a need for accurate information on their perceptions of various chemical-related hazards and the factors that may influence such judgments. Based on data collected from 177 land operators at Xinxiang County in Henan Province of China, an empirical analysis is conducted to examine the relationship between farmers’ character and the behavior of fertilizer application. : the characteristics of household head and household, and the nature of farming management positively affect the amount of fertilizers applied; information on fertilizers and the knowledge about environmental impact of fertilizer application have negative impacts by contrast. To formulate effective pollution control policies at the farm level, it is imperativ e for policy-makers to convey information to producers by demonstration projects, technical assistance, and education programs. Under a changed political environment, some combination of education and economic incentives could be lower costs and more effective tools for achieving desired environmental conservative goals.