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1996年,随着国际零售巨兴沃尔玛进军中国大陆的第一个沿海城市——深圳开始,中国的零售商业格局便发生了翻天覆地的变化,商家似乎自此以后永远有处理不完的终端烦恼:谈进场、上架、做促销、等结算等。而且这一现象随着其他大型量贩式连锁超市的出现而愈演愈烈,一时间,厂家懵了,卖场笑了。没进场的厂家拼老命想进场,进了场的厂家被货款的帐期拖得筋疲力尽。这一期的《中国化妆品——行家视线》中将深度剖析这一现象,同时以一些实用的操作手法及案例来阐述,希望能给行业带来启发或改进。
In 1996, with the international retail giant Wal-Mart marching into mainland China’s first coastal city - Shenzhen, China’s retail business landscape has undergone enormous changes, merchants seem to have endless troubles end of the terminal trouble: Talk about the approach, shelves, promotions, and other settlement. And this phenomenon intensified with the advent of other large-scale discount supermarket chains, for a time, manufacturers, the store laughed. Did not enter the factory fought hard to enter the scene, the manufacturers entered the shop by the payment of the bill was exhausted. This issue of “China Cosmetics - experts line of sight” will be an in-depth analysis of this phenomenon, at the same time, with some practical practices and cases to elaborate, hoping to bring inspiration or improvement to the industry.