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“上有天堂,下有苏杭”,流经苏州南至杭州的京杭大运河被誉作“天堂金桥”,它把苏杭二地紧紧地联结在一起,自古闻名。60年代,江苏省苏州市轮船运输公司首开苏杭客班,三十几年南来北往,安全运送了千千万万个旅客,饮誉中外。 在改革开放,旅游业蓬勃发展,激烈竞争的今天,苏杭班该怎样适应形势调整经营呢?笔者以为,出路只能是“老店新开”,向旅游经营转变。
“There is heaven and there is Suzhou and Hangzhou under it.” The Beijing-Hangzhou Grand Canal that flows through Suzhou and south to Hangzhou is known as “Golden Bridge of Heaven.” It has tightly linked the two cities of Suzhou and Hangzhou and has been known since ancient times. In the 1960s, Suzhou City, Jiangsu Province, the first shipping company shipping company passenger trip to Suzhou, 30 years to the South, safely transported thousands of passengers, renowned Chinese and foreign. In the reform and opening up, the tourism industry is booming, fierce competition today, how to adapt to the adjustment of the situation of the Suzhou-Hangzhou shift management? I think the way out can only be a “new old shop” to change the tourism business.