论文部分内容阅读
在市场经济的激烈竞争中,企业手中王牌越多,则获胜机会也越多。如价格策略、广告策略、商标策略、专利策略等都可以成为企业的王牌。而对于产品上少不了包装的生产企业来讲,专利策略中的外观设计无疑是又一张王牌。外观设计亦称工业品外观设计,是指工业产品富有美感的图案、色彩、造型的新设计。1934年美国著名设计师罗维为塞士尔公司设计了一种弧形外观的电冰箱,投放市场后年销售量由老式冰箱的6.5万台猛增到27.5万台,令同行目瞪口呆,也使工业界眼睛为之一亮,外观
In the fierce competition in the market economy, the more cards in the hands of enterprises, the more chance of winning. Such as price strategy, advertising strategy, trademark strategy, patent strategy, etc. can become the trump card business. For the product packaging manufacturers in terms of packaging, patent design is undoubtedly another trump card. Designs, also known as industrial design, refers to the industrial design aesthetic rich patterns, colors, shapes the new design. In 1934, the well-known American designer Luo Wei designed an arc-shaped refrigerator for the company of Seychelles. After being put on the market, the annual sales soared from 65,000 units of old-fashioned refrigerators to 275,000 units, stunned fellow workers and made The eyes of the industry one bright, the appearance