电影业是很奇怪的行业,要做的事情,既没有做过市场研究,也没有出过试行版,唯独拍完才知道什么样。而在独立电影市场,淘汰率更是高。对于一个沒有试营业就出现的新产品,想在初步阶段就设计营销和广告战略,困难程度可想而知。 The film industry is a very strange industry. What we have to do is that we have neither done any market research nor have we ever been on trial version. In the independent film market, the elimination rate is even higher. For a new product that does not come out of business, designing a marketing and advertising strategy at an early stage can be difficult to imagine.