当越来越多的企业开始抱怨传统展会效果不尽理想,研讨会又往往难以接近基层用户的时候,西门子“自动化之光——未来城”中国行的成功,向人们展示出另类零距离营销的魅力。 As more and more enterprises began to complain that traditional exhibitions were not performing well and seminars were often hard to reach by grassroots users, the success of Siemens China in “Automated Light - Future City” demonstrated to people that alternative zero-distance marketing Charm.