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随着现代商业广告行业快速的发展,手绘POP设计的应用越来越多样,在手绘pop专业人才需求与培养当中,相对于以平面广告招贴海报为主要要求的广告设计来说,手绘POP设计无疑涉及的面更广,内容更多,根据专业自身培养目标结合着教材、手绘、辅导等几个方面因材施教,在实践中不断探索和完善人才培养模式体系。从手绘字体到电脑设计,从平面绘制到3D打印技术的出现,信息技术的不断进步,带动着生活水平的不断提高,也更加提升了人们审美意识的改变,手绘POP设计作为产品展示宣传的一个重要环节,对于手绘POP设计的表现力要求越来越高,对手绘POP专业人才培养的目标越来越高。
With the rapid development of modern commercial advertising industry, the application of hand-painted POP design is more and more diversified. Among the demand and training of hand-painted pop professionals, there is no doubt that hand-painted POP design is relative to the advertisement design that is mainly required for print advertisement poster. Involved in a broader, more content, according to their own training objectives combined with the teaching materials, hand-painted, counseling and other aspects of individual teaching, in practice continue to explore and improve the personnel training mode system. From hand-painted fonts to computer design, from the plane to the 3D printing technology, the continuous improvement of information technology, led to continuous improvement of living standards, but also enhance the people’s aesthetic awareness of the changes, hand-painted POP design as a product promotion Important aspects, the performance of hand-painted POP design requirements are getting higher and higher, hand-painted POP professionals training objectives are getting higher and higher.