据权威的电通《日本的广告费》统计,2004年日本的总广告费达到5兆8,571亿日元,比前一年度增长了103.0%。作为世界第二大的广告市场,日本广告的成功之道一直是国内业界和学界关注的共同的话题,为此,许多学者都作了深入的分析和精辟的论述。然而,我们在对日本广告的考察和研究中, According to the authoritative Dentsu “Japan’s advertising costs” statistics, in 2004 Japan’s total advertising costs reached 5,88571 billion yen, an increase of 103.0% over the previous year. As the second largest advertising market in the world, the success of Japanese advertising has always been a topic of common concern to the domestic industry and academic circles. Therefore, many scholars have conducted in-depth analysis and brilliant discussions. However, in our investigation and study of Japanese advertisements,