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设计艺术教育日益成为我国艺术教育的一个主要领域,在这种形势下,广告设计已经成为平面设计专业的基础课。目前高等职业技术学院平面设计专业的培养模式并没有很好地发挥广告设计课程的职业技术优势,设计艺术专业教学改革势在必行。要适应社会发展的需要,必须用理论与实践相结合的方式进行教学,强调了通过设计艺术专业课程设置的改革,优化结构,突出优势,加强对学生实践能力的培养,从而达到设计艺术专业教育的既定目标,从而提高学生的综合艺术素质。
Design art education is becoming a major area of art education in our country day by day. In this situation, advertisement design has become the basic course of graphic design major. At present, the training mode of the graphic design specialty of the higher vocational and technical college does not give full play to the vocational and technical superiority of the advertising design course, and the teaching reform of the design art specialty is imperative. In order to meet the needs of social development, we must use the combination of theory and practice to carry out teaching. It emphasizes that through the reform of the design of art specialty courses, optimizing the structure, highlighting the advantages, and strengthening the cultivation of students’ practical ability so as to achieve the professional education of design art The established goal, thereby enhancing the overall artistic quality of students.