我国外贸已经开始进入新常态,在新的形势下就要具备新的举措,因此就要促进外贸企业进行转型升级。本文的侧重点就是在新常态时期,我国外贸企业客户价值理念的创新方面,其中心思想就是企业发展的动力就是创造客户价值。获取价值是合作双方共同的目标,只有为客户创造了很大的利润,才可以受到客户的青睐,才会获得更多的客户订单,企业才会获得更多利润,促进企业持续的运营,并创造更高的营社会价值。 China’s foreign trade has begun to enter a new normal and new measures must be taken under the new situation. Therefore, it is necessary to promote the transformation and upgrading of foreign trade enterprises. The focus of this article is that in the new normal period, the innovation of the customer value concept of China’s foreign trade enterprises is that the central idea is that the motivation of the enterprise development is to create customer value. Acquiring value is the common goal of both parties, and only by creating a great profit for customers can they be favored by customers, and more customers can get more customer orders, enterprises will be more profitable, and promote continuous operation of the enterprise. Create a higher social value of the battalion.