创业型企业在现代经济中发挥着越来越重要的作用,关于公司创业和创业导向的研究热潮正悄然兴起。本文在对创业导向的关键维度、研究方法和测量进行综合评述的基础上,重点对目前创业研究领域的三种研究方法进行了比较和分析,并对未来有关公司创业导向的研究方向提出了建议。 Entrepreneurial enterprises play an increasingly important role in the modern economy. The research boom on corporate entrepreneurship and entrepreneurial orientation is quietly rising. Based on a comprehensive review of the key dimensions, research methods, and measurements of entrepreneurial orientation, this paper focuses on the comparison and analysis of the three research methods in the current entrepreneurial research field, and puts forward suggestions for future research directions on corporate entrepreneurship orientation. .