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在三网融合的新形势下,有线运营商首先应在战略层面明确广电的新业务模式和赢利模式(“通道和内容”相结合、“通道+内容+终端”相结合、“上游和下游”相结合);其次,必须在战术上提高业务模式和赢利模式的实施能力(通过“自主经营与借助外力”相结合),不断提高自身的市场竞争及推广能力,才有可能打破目前的融合僵局并赢得市场先机。
In the triple play of the new situation, the first cable operators should first clear the strategic level of the new business model of radio and profit model (“channel and content ” combination of “channel + content + terminal ” combination “Upstream and downstream”); Secondly, we must tactically improve the business model and the profitability of the implementation of the model (through “self-employed and with the help of external forces,” a combination of) and continuously improve their market competition and promotion capabilities, It is possible to break the current integration impasse and win market opportunities.