KBL是目前韩国水平最高的职业联赛,文章通过对KBL的市场运营方式进行分析,得出以下结论:KBL通过模仿NBA的运作模式,突出娱乐色彩;高强度的赛程安排;高薪引入高水平的外援等政策,使得KBL的联赛水平迅速提升,为韩国国家队输送了大量优秀球员。此外,对外援使用的严格限制也成为KBL的特色之一。 KBL is currently the highest level of the professional league in South Korea. By analyzing the market operation mode of KBL, the article draws the following conclusion: KBL highlights the entertainment color by imitating the mode of operation of the NBA; high-intensity schedule; high-paid high-level foreign aid And other policies, making KBL’s league level rapidly improved, sending a large number of outstanding players for the South Korean national team. In addition, the strict restrictions on the use of foreign aid have also become one of the features of KBL.