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一、省级卫视国际频道概貌自2004年10月中国电视长城(美国)平台开通以来,国内省级卫视国际频道纷纷获批开播。截至2013年5月,全国已有湖南、安徽、江苏、浙江、重庆、北京、广东等20家以上的省级卫视通过卫星平台开播国际频道。异军突起的省级卫视国际频道承担着向世界传播中国、介绍中国、提升区域形象的传播使命,成为我国现代国际传播体系中的重要组成部分。
I. Overview of Provincial Satellite TV International Channel Since the opening of China Television Great Wall (US) platform in October 2004, the domestic provincial satellite TV channels have been approved for broadcasting. As of May 2013, more than 20 provincial-level satellite TV stations in Hunan, Anhui, Jiangsu, Zhejiang, Chongqing, Beijing and Guangdong have started broadcasting international channels through satellite platforms. The sudden appearance of the provincial satellite TV channel has assumed the mission of spreading China to the world, introducing China and enhancing the mission of regional image transmission, and has become an important part of China’s modern international communication system.