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“跟同行”与“盯顾客”是经营者参与市场竞争时,所采取的两种不同策略,因为其经营理念不同,产生的结果也往往相反。“跟同行”就是经营者两眼盯着同行的一举一动,隨时准备将同行的“生意经”学到手。这样做往往受“一窝蜂效应”的贻误而惨遭失败。回顾这几年国内市场,这种跟着感觉搞经营、“踩着市场脚跟”经商的人,实在为数不少。几年前,圣达牌中华鳖精一炮打响,从此市场上保健品开发便风起潮涌,没过多久,营养品大军中已是“乌龟甲鱼遍地跑
Two different tactics adopted by operators when they compete in the market because their business philosophy is different and the results they produce tend to be opposite. ”With counterparts “ is the operator eyes staring at every action of their peers, ready to peer ”business class “ learned. This is often frustrated by the ”swarm of effects“ and failed. Recalling the domestic market in recent years, this feeling of engaging in business, ”stepping on the heels of the market “ business people, there are really a large number. A few years ago, Shengda brand of soft-shelled turtle started, since the development of health care products on the market from the wind surge, not long before, the nutrition army is already ”turtle turtle running around