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城市旅游形象的定位是当今发展城市旅游中极受注目的课题。本文根据城市旅游形象定位的概念、原则、方法和实施策略,对武汉的城市旅游形象进行定位。
The positioning of the city’s tourism image is a very popular topic in the development of urban tourism today. Based on the concept, principle, method and implementation strategy of city tourism image orientation, this article locates the image of city tourism in Wuhan.