论文部分内容阅读
阐述了中国电子交易市场现货买卖流动性不对等的特点.基于固定合约、电子交易市场的期权交易和现货交易三种交易方式,研究了单一生产商、单一零售商和第三方电子交易市场组成的多渠道供应链均衡决策问题,讨论了生产商的固定合约最优定价策略和零售商的多渠道最优采购策略,分析了不对等的现货流动性对供应链均衡策略的影响,并通过数值算例分别讨论了现货买入流动性和现货卖出流动性对参与者行为的影响.结论表明,现货流动性的提高可以带来供应链整体效益的提升;零售商更偏好现货买入流动性好的市场,并随之减少合约订购量和期初总预定量;而现货卖出流动性好的市场则对生产商更为有利,会同时抬高生产商的固定合约定价和零售商的合约订购量.
Expounds the characteristics of asymmetric spot trading liquidity in Chinese electronic trading market.Based on fixed contract, option trading and spot trading in electronic trading market, this paper studies the composition of single producer, single retailer and third-party electronic trading market The problem of multi-channel supply chain equilibrium decision-making is discussed. The fixed-price optimal pricing strategy of retailers and the multi-channel optimal procurement strategy of retailers are discussed. The influence of unequal spot liquidity on supply chain equilibrium strategy is analyzed. Example respectively discusses the impact of spot buying liquidity and spot selling liquidity on participant behavior.The conclusion shows that the increase of spot liquidity can bring about the improvement of the overall benefit of the supply chain.The retailers prefer spot buying liquidity Of the market, and then reduce the contract order volume and the beginning of the total scheduled amount; while the spot market to sell liquidity is more favorable to the producer, will raise the manufacturer’s fixed contract pricing and retailer contractual quantities .