如果说质量是报纸的生命,那么一张报纸的“特色”则是其生命的支点。县市报地处基层,是地方性的综合报纸,它最明显的特色是地方性、接近性。在激烈的报业竞争中,县市报只有突出地方性、注重本土性、反映民众性,才能增加可读性、增强实用性;只有确定这一特色,才能使县市报有立身之本并在竞争中发展壮大。 面对入世和市场经济的挑战,县市报应该以什么样的“特色”赢得读者呢?从近年来的摸索实践,我们的主要体会有三点。 If quality is the life of a newspaper, then the “character” of a newspaper is the fulcrum of its life. County newspaper is located at the grassroots level, is a local comprehensive newspaper, its most obvious feature is the local, close. In the fierce newspaper competition, the county newspaper only highlights the local, pay attention to the local, reflecting the public, in order to increase readability and enhance the practicality; only to determine this feature, in order to make the county newspaper has its own and In the competition and development and growth. In the face of the challenges posed by joining the WTO and the market economy, what kind of “special features” should the county newspapers win the readership? From our exploration and practice in recent years, we have three main points.