销售渠道是指商品从生产者最终到消费者手中所经过的中间环节。并由这些环节连接成的一条连续不断的商品通道。一种产品,由于通过不同的渠道到达市场,其所耗流通费用可能不同,因而生产者获得的利润也就不同,可见销售渠道的选择直接关系到生产者的切身利益,对如何选择最佳销售渠道有着十分重要的意义。所谓最佳选择,就是以最小的流通费用取得最大的利润。任何厂家都要为自己的产品选择一个最佳渠道,这是每个厂家在选择销售渠道的最基本的出发点。在选择产品销售渠道前,首先要 Sales channel refers to the intermediate link that the product passes from the final producer to the consumer. And connected by these links into a continuous commodity channel. A product, due to reaching the market through different channels, its consumption may be different, so the profits obtained by the producers will be different, it can be seen that the choice of sales channels is directly related to the immediate interests of producers, and how to choose the best sales The channel has a very important significance. The so-called best choice is to obtain the maximum profit with the minimum circulation expenses. Any manufacturer must choose the best channel for its own product. This is the most basic starting point for each manufacturer to choose a sales channel. Before choosing a product sales channel, first of all