一、标准是旅游业健康发展的保证旅游业在给社会带来经济利益的同时,也会对当地的环境、文化和地方社团的社会结构带来负面的影响,传统的标准和认证手段是旅游业发展的有力工具。标准对旅游的重复性概念和事物所作出统一的规定,旅游标准对旅游活动各个环节上的硬件与软件所作出 First, the standard is the healthy development of tourism to ensure that tourism in bringing economic benefits to society at the same time, it will also have a negative impact on the local environment, culture and social structure of local communities, the traditional standards and certification means tourism A powerful tool for industry development. Standards for the repetition of tourism concepts and things made by the uniform rules, tourism standards for all aspects of tourism activities on the hardware and software made