论文部分内容阅读
在透明化的网络时代,公众通过网络表达观点、抒发情绪,充当着大众麦克风的自媒体角色,各类社会化媒体成为政府获取民意的信息要道。企业要如何面对这种挑战?2011年2月10日,新浪某微博披露中石化专门组织员工在网上发帖宣传石油涨价合理的内幕。短短两日,其《垄断企业也有五毛党》一文被多方转载近400次、过百评论及深度挖掘,事件涉及的通知原件、
In the era of a transparent network, the public expresses their opinions through the Internet to express their emotions and act as the self-media role of mass microphones. All kinds of social media have become the key sources of information for the government to obtain popular opinions. How to face this challenge? February 10, 2011, Sina microblogging revealed a special organization of Sinopec employees posted on the Internet posting a reasonable price of oil insider. In a matter of two days, the article entitled “Monopoly Enterprises Have Fifty-five Worst Forms” has been reprinted nearly 400 times in more than one hundred comments, with hundreds of comments and in-depth excavations. The original notice concerning the incident,