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为进一步研究设计与市场的内在关系,结合设计学与市场学的相关理论,从设计与市场交互作用的角度展开分析,辨识并解析设计与市场密切联系、不可分割的交融性关系;认为设计是开启市场的钥匙,是产品进入市场的敲门砖;而市场又是设计的最终目标,是展示设计价值的舞台,在利用设计打造品牌以开拓市场的过程中,通过细分市场明确目标消费者显得尤为重要;设计开启市场之门的关键既是对目标消费者进行准确的需求分析,并运用设计创意满足其需求。
In order to further study the internal relationship between design and market, combining the theory of design and marketing, analyzing from the perspective of interaction between design and market, identifying and analyzing the close relationship between design and market and the indivisible blending relationship; The key to market is the stepping stone to enter the market. And the market is the ultimate goal of design. It is the stage to show the value of design. In the process of using design to build a brand to open up the market, it is particularly obvious that the target consumers through the market segments Important; The key to designing a door to market is both the accurate analysis of the needs of the target consumer and the application of design ideas to meet their needs.