“我们用体育激发人们突破的渴望和力量”——李宁作为李宁品牌“英雄”主题系列广告在北京奥运开赛前的重头好戏,“真英雄,就看你”广告片在投放伊始便引发了消费者的极大关注和讨论。广告片成功的将体育英雄人物的过往经典瞬间与每时每刻发生在普通运动员身上的故事揉合在一起, “We use sports to stimulate people’s desire and strength to break through” - Li Ning as Li Ning brand “hero ” theme series of ads in the Beijing Olympics before the start of the promo, “real hero, see you ” commercial At the beginning of the launch it triggered a great deal of consumer attention and discussion. Commercial success of the heroic sports hero of the past classic moment with every moment in ordinary athletes who mix the story together,