互联网时代,每一个企业都可以成为一个自媒体,罗辑思维作为一个自媒体,打造了知识为中心的内容生产模式,开展了以互联网社群的核心的社会营销模式,短短三年内成为行业第一。研究其其商业模式能够帮助我们更多的企业更好地借助自媒体平台进行品牌传播,本文将从价值主张、用户定位、价值传递和获取三个方面探究罗辑思维的商业模式。 Internet era, each enterprise can become a self-media, Luo thinking as a self-media, to create a knowledge-centered content production model, carried out to the Internet community’s core social marketing model, just three years to become the industry the first. Studying its business model can help more enterprises of ours to make better use of brand communication from the media platform. This article will explore the business model of Rowe’s thinking from three aspects: value proposition, user orientation, value delivery and acquisition.