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恒源祥(集团)有限公司董事长刘瑞旗曾说过:“人类社会有五种战争:军事战争、经济贸易战争、货币金融战争、知识产权战争和文化战争。在这五种战争中,我们唯一有可能取得胜利的地方就在文化战争。因此,开展品牌与文化研究势在必行。”继2014年6月10日恒源祥(集团)有限公司承担的国家重大软科学邀标项目《国家品牌与国家文化软实力研究》顺利通过科技部验收之后,2015年1月16日,由恒源祥(集团)有限公司与中国社会科学院数量经济与技术经济研究所
Liu Ruiqi, chairman of Hengyuanxiang Group Co., Ltd. once said: “There are five wars in human society: military war, economic and trade war, monetary and financial war, intellectual property war and cultural war. In these five wars we have the only Therefore, it is imperative to carry out brand and cultural studies. ”Following the invitation of the State Key Soft Science Project undertaken by Hengyuanxiang Group Co., Ltd. on June 10, 2014,“ National Brand and Country Cultural Soft Power Research ”passed the acceptance of the Ministry of Science and Technology, January 16, 2015, by the Heng Yuan Xiang (Group) Co., Ltd. and the Chinese Academy of Social Sciences Institute of Quantitative and Technical Economics