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近年来,以互联网为基础出现的各种新兴媒体把我们带到了新媒体时代,传播媒体变化的同时,也为新闻宣传工作带来了新的挑战。新媒体是新的技术支撑体系下出现的媒体形态,如数字杂志、数字报纸、数字广播、手机短信、移动电视、网络、桌面视窗、数字电视、数字电影、触摸媒体等。相对于报刊、户外、广播、电视四大传统意义上的媒体,新媒体被形象地称为“第五媒体”。
In recent years, various emerging media based on the Internet have brought us to the new media era and spread media changes, at the same time they have brought new challenges to the media and publicity work. New media is a media form emerging under the new technical support system such as digital magazines, digital newspapers, digital broadcasts, mobile sms, mobile TV, internet, desktop windows, digital television, digital cinema, touch media and the like. Relative to the newspapers, outdoor, radio, television, the four traditional media, the new media is vividly called “fifth media ”.