通过分析服务贸易的发展,以及加入世界贸易组织对我国房地产业的影响,从现实情况出发,探讨我国房地产业在更加开放的环境中持续发展的对策.提出应采取适度的产业保护政策,建立和完善房地产市场保障体系,从而为房地产开发企业提供良好的宏观经济环境.同时,企业应尽快提高自身的国际竞争力,积极参与国际市场的竞争.“,”On the basis of studying the development of the service trade,this article discusses the influence on the real estate industry after China enters WTO and the measurements to keep its sustainable development in the more opening up environment.The suitable protection policies and the supporting systems of real estate market should be set up,according to the author's opinion, in order to provide the corporations better economic environment.The corporations must improve their competitive abilities to participate in the world markets.