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随着当前社会经济的快速发展,以及网络信息科技的迅速腾飞,普通民众对于新闻接收的渠道呈现出日益广泛的发展趋势。而在这一发展变化的过程中,网络媒介对于新闻传播所起到的作用影响愈发深远,甚至会对公众的社会价值观和关注度都会产生一定的改变作用。本文以“网络新闻传播的社会影响力”为主要研究对象,首先阐释了网络新闻传播的积极和消极社会影响,然后从深度、时事、价值以及互动四个角度论述了具体的提升网络新闻传播社会影响力的有效措施。望本文所研究的内容能对当前从事新闻行业的广大工作者,对于如何利用网络这样一种媒介,在具体操作方法上给予一定的参考。
With the rapid development of the current social economy and the rapid growth of network information technology, ordinary citizens have shown an increasingly widening trend of development for news reception channels. In the course of the development and change, the influence of the internet media on the news media has a far-reaching impact, and even some changes will be made to the public’s social values and concerns. In this paper, we focus on the social influence of network news dissemination, first of all explain the positive and negative social influence of network news dissemination, and then discuss the specific network promotion news from the aspects of depth, current affairs, value and interaction Effective measures to spread social influence. Hope that the contents of this paper can work for the current journalists in the majority of workers in the industry, how to use the Internet as a medium, in the specific methods of operation to give some reference.