物美价廉是消费者在购物时所追求的消费理念,电子商务平台的崛起满足了消费者的这一消费心理,它开启了质优价廉的新时代,把薄利多销发挥到了极致。当前作为实体店特别是农资店来说,要想在激烈的市场竞争中立于不败之地,就要学习借鉴电子商务成功的做法,不断进行创新。要认识到加强管理、降低经营成本,诚信经营、让消费者获得真正实惠是商家赢得市场、扩大销售的制胜法宝。在这个竞争激烈的社会,经销商要有新的思维、新的观念、新的赚钱之道,要敢于去抓新的机会。一是要创新营销观念。 Good and cheap consumers are shopping concept of the pursuit of consumption, the rise of e-commerce platform to meet the consumer psychology of this consumer, it opened a new era of quality and cheap, the puerile to the extreme. At present, as a physical store, especially an agricultural material store, in order to remain invincible in the fierce market competition, we must learn from the successful practice of e-commerce and keep innovating. To recognize that to strengthen management and reduce operating costs, integrity management, so that consumers receive real benefits is to win the market business, expanding sales of the magic weapon. In this highly competitive society, distributors must have new thinking, new ideas, new ways of making money, and have the courage to grasp new opportunities. First, we must innovate marketing concepts.