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党报作为党政机关喉舌,在宣传我党纲领,推动政策落实,确保党政路线明确上具有十分重要的指引作用。身为最具公信力的新闻媒体机构,党报的宣传影响力与影响范围十分巨大。不过随着数字化科技的高速发展,表现方式多样的新媒体对传统媒体的冲击促使党报的影响力有所下滑。因此,增加党报的受关注程度,已然成为党报地位巩固的关键所在。对此,本文分析全符号传播这一传播思维在党报发展中的应用价值,站在科学应用全符号传播的思想高度,探索党报发展中应用全符号传播的新模式,望就此增大党报影响力,重塑党报权威性。
As the mouthpiece of the party and government organs, the party newspaper has a very important guiding role in propagating the program of our party, promoting the implementation of the policy, and ensuring a clear line of party and government. As the most credible news media agency, the propaganda power and impact of the party newspaper is enormous. However, with the rapid development of digital technology, the impact of traditional media on the performance of various new media has caused the influence of the party newspaper to decline. Therefore, increasing the attention of party newspapers has become the key to the consolidation of party newspapers. In this regard, this article analyzes the value of full symbolic communication in the development of the party newspaper application of the value of standing in the scientific application of full symbolic spread of ideas to explore the development of the party newspaper application of full symbolic spread of a new model, hope to increase the influence of the party newspaper Reshape the authority of the party newspaper.