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品牌是企业塑造形象、知名度和美誉度的基石,可以帮助企业存储商誉、形象,是企业的一种无形资产。“十二五”期间,创建、塑造品牌将成为我国棉纺织业提升竞争力的重要途径之一。为了推动行业进步,强化行业整体的品牌观念,营造品牌建设氛围,扩大优秀产品的知名度,树立行业榜样,提高品牌贡献率,引领行业健康发展。中国棉纺织行业协会决定在行业内开展推荐“最具影响力产品品牌”活动。
Brand is the cornerstone of the corporate image, reputation and reputation, can help businesses store goodwill, image, is an intangible assets of enterprises. During the “Twelfth Five-Year Plan” period, creating and shaping brands will become one of the important ways for China’s cotton textile industry to enhance its competitiveness. In order to promote the progress of the industry, strengthen the brand concept of the industry as a whole, create a brand building atmosphere, expand the visibility of excellent products, set an example for the industry, improve the contribution rate of the brand and lead the healthy development of the industry. China Cotton Textile Industry Association decided to carry out recommendations in the industry “most influential product brand ” activities.