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企业文化是事关企业兴衰的关键因素,文化力是推动企业发展的最持久的力量。企业要在激烈的市场竞争中占领制高点,就必须内强素质、外树形象,而这正是企业文化力的最终表现。如何打造有效的文化力,如何通过企业文化来有效整合企业各种资源,是每个致力于成功的企业一直探索和实践的课题。笔者认为,应从实践的角度注意增强“三种意识”。把握“三个原则”强化“贴近”理念企业文化由于企业自身的发展历史、背景等不
Corporate culture is a key factor affecting the rise and fall of enterprises, cultural power is to promote the development of enterprises the most lasting force. Enterprises in the fierce competition in the market to occupy the commanding height, we must strengthen the quality of the outsiders, and this is the ultimate manifestation of corporate culture. How to create effective cultural power, how to effectively integrate various resources of enterprises through corporate culture is a topic that every enterprise devoted to success has been exploring and practicing. The author believes that we should pay attention to enhance the “three kinds of consciousness” from a practical point of view. Grasp the “three principles ” strengthen “close ” concept of corporate culture due to the development of their own business history, background, etc.