世博外交是上海世博会的一大亮点:精心安排首脑外交、全方位推动各国来华布展、大力拓展民间外交、积极拓展公共外交。上海世博会的成功举办对我国开展公共外交有着重大的启示:大型活动是开展公共外交的重要平台、包容共赢是中国公共外交的“润滑剂”、民间外交是公共外交的重要抓手、“讲故事”是公共外交的有效手段。 Expo diplomacy is a major highlight of the Shanghai World Expo: Meticulous arrangements for the summit diplomacy, all-round promotion of exhibitions in China, vigorously develop non-governmental diplomacy, and actively expand public diplomacy. The successful hosting of the Shanghai World Expo has great enlightenment on China’s public diplomacy: Large-scale activities are an important platform for public diplomacy. Inclusiveness and win-win are the “lubricants” for China’s public diplomacy. Non-governmental diplomacy is an important starting point for public diplomacy. “Storytelling ” is an effective means of public diplomacy.