目前,民间美术造型不仅普遍存在于人们的思想潜意识之中,还代表着中华民族的文化基因。对民间美术造型进行剖析将民族性的创作手法与设计思路提供给动漫形象,使人们在潜移默化中体会到我国传统的文化内涵。其审美特征不仅能在思维上引导动漫形象的设计,还可以使其艺术形态与视觉效果更加丰富。 At present, folk art style is not only common in people’s subconscious mind, but also represents the cultural gene of the Chinese nation. The analysis of the folk art style to the national creative techniques and design ideas to the cartoon image, so that people can imperceptibly to appreciate the traditional Chinese cultural connotation. Its aesthetic characteristics can not only guide the design of cartoon images in thinking, but also enrich the artistic forms and visual effects.