广播电台是每天从早到晚都要向人民群众讲话的,它是通过电波用声音进行宣传的现代化工具。它讲的话如果通俗、口语化,人们一听就懂,那就能够收到比较大的宣传效果;反过来说,如果讲话的句子疙疙瘩瘩,很不容易听懂,那就必然不能收到应有的宣传效果。因此,广播稿件在文风方面的重要问题之一,就是必须要通俗易懂,讲究口语化。广播稿件要求口语化,甚至比报纸还要严格些、迫切些,因为广播是用耳朵听的,用耳朵听比起用眼睛来看,在接受上是要困难一些的。一个人在看书、看报的时候。遇到不懂的句子、不认识的生字,可以再看一遍,或者反复看几遍,直到弄懂为止。听广播就不行了,你没有听懂,播音员还是要往下面播的。听的人一句话听不懂,或者是一个字听不清楚,就会影响到对内容的理解,甚至还可能发生误解。再说,广播听众比起报纸杂志读者来说,面是要广泛一些的。譬如 Radio stations are to speak to the people from morning till night every day, and it is a modern tool that uses voices to advertise. If it is spoken, if it is popular and colloquial, as soon as one understands it, one can receive a relatively large propaganda effect; on the other hand, if the sentences of speech are gigantic and difficult to understand, they must not be received The publicity effect. Therefore, broadcasting manuscripts in the style of writing one of the important issues is that we must be easy to understand, pay attention to colloquial. Broadcasting manuscripts require colloquialism, even more stringent than the newspapers, more urgent, because the radio is to use the ears to listen, compared with the ears to listen with eyes, it is harder to accept. A person reading a book, reading the newspaper. Encountered do not understand the sentence, do not know the words, you can see it again, or repeatedly see several times until you understand it. Listen to the radio on the list, you do not understand, broadcasters still have to broadcast below. If you do not understand one word or one word is not clear, it will affect the understanding of the content and may even be misunderstood. Besides, radio audiences are broader than newspaper readers. for example