中小企业跟大品牌相比没有太多优势。我们首先要做一个机会主义者,要有发现并捕捉机会的能力。你比大企业率先发现机会,并快速成功,你才可能有机会成为大企业。大企业可以敢为人后,小企业没有敢为人后的机会。对中小企业来说,最佳机会是:开创一个新品类, SMEs do not have many advantages over big brands. We must first be an opportunist. We must have the ability to discover and capture opportunities. You are more likely than large companies to find opportunities and succeed quickly. You may have the opportunity to become a big business. After large corporations can dare to behave, small businesses have no chance to dare to be human. For SMEs, the best opportunity is to create a new category.