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商标专用权的保护不足,直接影响了产业转型升级进程,制约了经济社会的发展。商标是知识产权的重要组成部分、是企业的整体标志,代表着整个企业的形象。近年来,我国的商标工作取得了显著成绩,注册商标总数和获认驰名、著名商标数量均有大幅增长。但是许多企业商标意识淡薄,忽视商标注册、使用和保护工作,无法应对国内企业或境外的侵权威胁,许
The protection of trademark exclusive right has a direct impact on the process of industrial restructuring and upgrading, which has restricted the economic and social development. Trademark is an important part of intellectual property, is the overall symbol of the enterprise, representing the image of the entire enterprise. In recent years, remarkable achievements have been made in trademark work in our country. The total number of registered trademarks and their recognition of well-known trademarks have seen significant increases in the number of well-known trademarks. However, many enterprises have weak awareness of trademark, ignore the registration, use and protection of trademarks and can not cope with the infringement threat of domestic enterprises or overseas.