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刘小成是A葡萄酒企业的红葡萄酒市级总代理商,李俊是B葡萄酒企业的红葡萄酒市级总代理商。由于两种红葡萄酒的品质、价格都相差无几,在当地的市场份额势均力敌,所以两人一直都在暗地里进行营销策略、销售渠道的拓展和较劲。从2007年4月开始,李俊率先开始对B红葡萄酒实施降价策略,每瓶红葡萄酒的批发价从24元下降到20元,半个月后又将每瓶的批发价下降了1元。李俊的降价行动立刻引起了市场的连锁反应,刘小成的A红葡萄酒销量很快大幅度下滑。面对李俊的连续降价,刘小成又气又急。为了打击竞争对手,他想出了一个办法。
Liu Xiaocheng A wine business red wine municipal general agent, Li Jun B wine business red wine municipal general agent. Due to the quality of the two red wines, the price is almost the same, the market share in the local evenly matched, so they have been secretly marketing strategy, sales channel development and rivalry. From April 2007, Li Jun took the lead in implementing a price reduction strategy for B red wines. The wholesale price of red wines per bottle dropped from 24 yuan to 20 yuan and the wholesale price of bottles dropped by 1 yuan in half a month. Li Jun’s price action immediately caused a chain reaction in the market, Liu Xiaocheng A red wine sales fell sharply. In the face of continuous price cuts Li Jun, Liu Xiaocheng angrily. In order to combat competitors, he came up with a solution.