艾科卡是美国著名的企业管理专家,1979年,濒临破产的克莱斯勒汽车公司邀请他担任公司CEO,他们认为只有艾科卡才有可能令克莱斯勒汽车公司死而复生。确实,这时的克莱斯勒汽车公司已经是一个外强中干的空架子了,它几乎失去了任何的活力和生机,资金断裂,产品落后,简直就是个烂摊子!艾科卡上任后,觉得必须马上推出一款新型汽车来摆脱困境,但要推出这款新型汽车,至少需要10亿美元的资金,如果资金不到位,他也无从下 Ecocar is a well-known American business management expert, in 1979, the verge of bankruptcy Chrysler Motor Company invited him as the CEO, they think only the only possible Kokura car company Chrysler back to life. Indeed, at this time Chrysler Motor Company is already an empty good outside the shelf, it almost lost any vitality and vitality, financial breakdown, product backward, is simply a mess! After taking office, I feel that we must immediately launch a new Car to get out of the woods, but to launch this new car, at least 1 billion US dollars of funds, if funding is not in place, he can not afford to