在信息技术的催化之下，世界经济的变革已经进入了加速状态。经济全球化带动企业经营活动趋向全球化，由此形成的高度竞争和高度个性化的客户需求，令企业与顾客、企业与供方的关系变得更加密切和复杂。供应链管理(SCM)与客户关系管理(CRM)正是在这样的背景之下，成为了20世纪 Under the catalysis of information technology, the reform of the world economy has entered an accelerated state. Economic globalization has driven the globalization of business operations. The resulting highly competitive and highly personalized customer needs have made the relationship between enterprises and customers, businesses and suppliers more and more complex. It is against this backdrop that supply chain management (SCM) and customer relationship management (CRM) became the 20th century