汽车工业历经百年,基础技术和基本概念已然成熟稳定,虽然新能源及移动互联技术正在尝试改变这个行业,但改变失败的风险也比以往更高;上百万工程设计和产品规划人员,整个开发过程都在做出自己相应的贡献,他们也同样可能会在这个过程中起到破坏性的反作用。一个巨大多元的新兴市场,风险和回报更加难以捉摸。这里,我们列举了那些可能无法帮助公司提高竞争力的案例,不为指摘,因为无论成败,它们都是在以自己的独特方式向这个行业注入活力。 After a century of automotive industry, basic technology and basic concepts are mature and stable. Although new energy and mobile Internet technologies are trying to change this industry, the risk of failure is higher than ever before. Millions of engineers and product planners, the entire development The process is making its own contribution, and they are equally likely to have a devastating reaction in the process. In a huge and diverse emerging market, the risks and rewards are even more elusive. Here, we cite examples of cases that may not be able to help companies improve their competitiveness, as they succeed in their own unique ways of injecting vitality into the industry.