编辑视点新成立的中国电信和中国网通已于今年世界电信日之际同时挂牌，并在此前后开展一系列的宣传活动。但同时也注意到，在这一系列宣传活动中，有许多被宣传的主角并不是中国电信或中国网通，如今夏世界杯期间，北京电视台体育频道的世界杯转播便是以“北京市通信公司”的 Editorial viewpoints The newly established China Telecom and China Netcom have been listed at the same time as World Telecommunication Day this year and a series of promotional activities have been carried out around this time. However, we also noticed that during this series of promotional activities, many of the protagonists being advertised are not China Telecom or China Netcom. During the summer World Cup, the broadcast of Beijing World Cup sports channel World Cup was based on “Beijing Communications Corporation”