进入21世纪以来,我国出版业的生存环境发生了巨大的变化。随着市场经济体制和国际化进程的日益加快,中国出版业市场化、企业化发展的态势日趋明显,应对激烈的国际竞争是中国出版业直面的问题。知识经济时代的中国出版业,不仅仅具有文化范畴的特性,同时也兼备经济方面的属性,是 Since entering the 21st century, the living environment of our publishing industry has undergone tremendous changes. With the accelerating market economy system and the process of internationalization, the trend of market-oriented and enterprise-oriented development of the publishing industry in China has become increasingly clear. Coping with the fierce international competition is a direct issue for the publishing industry in China. China’s publishing industry in the era of knowledge-based economy not only has the characteristics of cultural categories, but also has the economic attributes