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随着社会经济的发展,体育消费在人们的日常生活中占据的比重日趋提高,其中人们用于健身消费的比重居于首位。越来越多的人(以女性居多)愿意把钱花在体育健身、休闲、娱乐方面。但其中也存在一些制约因素,影响人们的健身参与。本文运用调查法、文献资料法、数理统计法、实证分析法对武汉市居民健身消费的情况进行调查分析,结果表明影响武汉市居民体育健身消费的因素主要有:时间因素、空间因素、成本制约、思想观念等。解决这个问题,主要依靠宣传,树立正确消费意识;有效利用现有资源;优化服务体系等。
With the development of society and economy, the proportion of sports consumption in people's daily life is increasing day by day. Among them, the proportion of people spending on fitness and spending is the highest. More and more people (mostly women) are willing to spend money on physical fitness, recreation and entertainment. However, there are also some constraints that affect people's fitness participation. This article investigates and analyzes the situation of Wuhan residents'consumption and consumption by means of investigation, literature, mathematical statistics and empirical analysis. The results show that the main factors affecting Wuhan residents' fitness are: time, space and cost , Ideas and so on. To solve this problem, we mainly rely on publicity to establish a correct awareness of consumption, make effective use of existing resources, and optimize the service system.